Meet your ActionCOACHKerry Wood
“Kerry believes that life is not a dress rehearsal and that if you are going to do it then you must put 110% into it. Whether the activity is business, music or sport he believes that it is your attitude intention and intensity that will bring you the success you desire and deserve.
Energy, enthusiasm and knowledge combine to get the results you desire in life. Kerry has owned businesses ranging from electrical contracting to book publishing to retail distribution through to Software development and IT. Ranging in size from a team of 3 based in Rotorua to a team of 190 based all over the Asia Pacific region. He has enjoyed working for NZ biggest company (Fletcher’s) in a senior Group Management role and mentored developing business through ENTERPRISE NZ.
Practical, energetic and focused, Kerry brings a real passion for success to achieve all you can with your business. He brings real-world strategies, proven techniques, and great motivation to the table. Business owners enjoy the future based goals and planning Kerry
brings, coupled with the clear path to these goals and the enjoyment along the way.
If not working alongside business owners Kerry will be enjoying his other passions; his 3 great kids, his trusty trumpet, any and all cooking, boxing at Ringside gym and his life support system, his partner Lee.”
“Peter and I began Beyond Electrical as very young tradesmen. We understood electrical work like the back of our hands, but business was a different story. I didn’t have any real business knowledge or skills when we first started out. There were lots of little items we should have been tracking but weren’t aware that we had to. Until Kerry came along. With Kerry’s influence and targeting, we got on track, were able to understand the business better, and learned what it took to turn a better profit. Beyond Electrical is a partnership business created 10 years ago. Having an expert outside source allows us to gain a different perspective on the business as a whole. He has helped us make some of the harder decisions when Peter and I have not been able to formulate an agreement. He has also helped us to highlight the parts of the business that are working well and those that are not. Kerry also has a keen eye for detail. This has been invaluable when looking over lease and purchase agreements, as he picks out phrases or details that we should be aware of. He always has the correct wording to make sure we are covered. Since we started working with Kerry, we now understand our business as a whole and are able to implement procedures to make things run smoother. We know what is making us a profit and what is not. His advice has helped us decide which contracts we should hold onto and which we should move on from. Kerry always keeps us on our toes and holds us accountable. Sometimes it is all too easy to fall into the comfort zone and truck along. Our whole team benefits from having Kerry around. He is interested in how their studies are going and getting their opinion on how we could be doing things better. He is always running little sales sessions, giving the team better know-how and can-do advice. This year Kerry helped us to achieve a massive win. We took the huge step in acquiring a second business. We had been looking into this for a while, but finally made the leap after discussing it with Kerry. His knowledge of the industry allowed him to look at the deal objectively and know if it was a good investment or not. He attended the sales meeting and looked at the future costing and profit numbers. He reassured us it was a great opportunity and to push forward with the purchase. We are really excited to see what the coming years have in store for us with this new acquisition. If you are looking to take your business to the next level, then coaching with Kerry could definitely be the way to do it. You will never know where you could get to unless you try. Enter the process with an open idea of what works for both teams. There could be little things that you don’t see as major that could be just the change you require to get to the next level. The extra push from Kerry and his extensive knowledge have lead to more spare time for us, and the help with future planning has been invaluable. With him helping to keep an eye on all the small items we have improved our cash flow and allowed us to turn a better profit on the majority of the jobs we undertake. You certainly won’t regret any time you spend with Kerry!”
Richard – Beyond Electrical
Coach Kerry Wood
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