Defining Your Niche and Why You Need One

Defining Your Niche and Why You Need One

We are all familiar with the phrase, “Jack of all trades, master of none”. It is a figure of speech used to describe a person who has tried their hand at an array of skills, rather than gaining expertise by focusing on one.
Certainly, being good at a few things has its benefits but it is in developing your specialty or finding your niche that you can make your business stand out.

How to Attract and Keep Customers’ Attention

How to Attract and Keep Customers’ Attention

Customers are the lifeblood of every business. As a small business owner, you want to attract and keep good customers. But competition is fierce out there and you have to cut through a lot of clutter to grab customers’ attention. Your business could get lost in the clutter if you haven’t taken steps to stand out.

Today’s consumers are also discerning and they can take their pick when it comes to where they take their business. So how can you ensure that they pick you?