Are you looking for a career change? Are you tired of corporate bureaucracy and red tape? Do you wish you could spend more time doing the things you love? Business coaching might be just the career and lifestyle change you’re looking for. 

However, it can be overwhelming knowing where to start when you want to become a business coach. If you do a quick Google search you’ll find there are countless companies and organisations that offer business coach training and certification, deciding which training or certification to do can be extremely difficult and overwhelming.

We’ve put together this article to help aspiring business coaches understand how to become a business coach, as well as some information about what exactly a business coach does.


What is Business Coaching?

Business coaching is the process of taking a business from where it currently stands, to where the business owners dreams it to be. A business coach works to guide, support and educate business owners so they know exactly what they need to do in order to achieve their business goals.

Who do Business Coaches Help?

Business coaches work with the owners of any size business across a variety of industries. They help teach skills in sales, marketing, management, team-building, finance, cash-flow, systems, operations and much more. The best business coaches help their clients set goals, plan and build strategies that will help their business reach its goals and objectives.

Are Business Coaches the Same as Consultants?

Contrary to popular belief, a business coach is not the same thing as a consultant. A business coach is not the one doing the work – the client is. In this way, knowledge is transferred from the coach to the client, empowering business owners to take control of their organisation. Basically, a business coach is a personal educator, a sounding board and a mentor who will be honest with you about the state of your business and your personal blind spots.

Now that we understand what a business coach does, let’s look at the ways you can become a business coach and take your career to the next level.

Who Offers Courses on Business Coaching?

Globally, there are many courses you can complete and accreditations you can obtain in order to become a business coach, however unlike most industries there is no real regulation authority that monitors the business coaching industry as yet, so you would need to find the course that best fits your needs as a business coach.

What Do You Need to Become a Business Coach?

What many aspiring business coaches don’t know is that you actually do not need a certification in order to become a business coach. However, it is important you have the skills necessary to be a business coach, otherwise your clients will not be getting value for money.

There are many different organizations that run their own training and certifications. ActionCOACH is one such franchise that offers comprehensive training and teaches its partners and employees all the skills they need to become a highly successful and confident business coach.

When it comes down to it, do what feels right for you. If you would like to take a course to become a certified business coach, then go for it. Or, if you would like to invest in a franchise and learn everything you need to know about running a business as a business coach and becoming a business coach in a hands-on environment, then take that route.

Case Study: Business Coaching Franchise

ActionCOACH is the world’s number one business coaching franchise. Besides being a internationally recognized brand with a massive community in 80 countries, what truly makes ActionCOACH a world class brand is how you learn to become a highly successful business coach and owner when you invest in the ActionCOACH franchise.

When you become an ActionCOACH partner, your business coach training is focused on 3 key areas of the business. You will learn:

  • The tools and systems of business coaching. This is where you learn about all of ActionCOACH’s product offerings, tools and systems. You also attend seminars, and undertake alignment, personality and learning style assessments.
  • How to bring about transformation. In this module, you will learn everything you need to know about working on mindset – both your own mindset transformation and that of your future clients.
  • How to run an ActionCOACH franchise. In this module, this is where you will learn how to run the business successfully covering all the various different areas within the business from sales and marketing to finance and systemization.

At the end of the day, whichever route you choose, whether it be completing a course or learning under the guidance of a franchise, it’s important you do your due diligence first. You don’t want to pour your money and time into something that offers you nothing in return. Click here to find out more about ActionCOACH Franchise opportunity.

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Post by ActionCOACH
August 23, 2018
ActionCOACH is recognised as the creator and most successful practitioner of business and executive coaching methodology that offers owners and managers a new perspective on their businesses and companies.