Running a business is very much like being in a relationship. You constantly have to work at it. You have ups and downs, times when things are exciting, and other times when things are just plain dull.
You will probably find that you are most in love with your business when the relationship is reciprocal – when you get back what you are putting in.
It is natural to lose your passion and feel disconnected when you are endlessly doing all the work and not seeing any returns. It’s totally normal to feel some resentment – in love and in business. This often makes you feel as though you are losing your passion and interest in your business because things have become a little stale and mundane. The honeymoon and excitement of owning and running your own business just feels like it is over. You don’t have more time or money like you hoped you would.
So how do you spice it up to fall back in love with your business?
Change your mindset
If you feel like you have lost your passion for your business the first thing you need to do is recognize that your relationship with your business is in some trouble. Well this might be true you also need to understand that it is also about how you are perceiving things to be. One way to change this, is shift your mindset. Think back to the excitement of the beginning, remember the good times and draw on that for some inspiration.
Remind yourself why you went into business in the first place. Reflecting on our purpose can renew your energy. What is it that you initially wanted to offer? Who are your customers? What do you want to achieve? Are your business goals aligned with your personal goals? Have you lost sight of these?
Watch your language. The way in which you speak about your business will translate into how you feel about. Try to use positive affirmations and remind yourself daily what it is that you love about your business and why you are doing what you do.
Identify your pain points
Figure out what is making you feel lacklustre about your business. Write them down and try to find a solution for each one. Could your task list be too long? Are you working too many hours? Is your work life impacting your home life? Could it be that staff morale is low? Do you have equipment that keeps failing and causing you unnecessary stress? Could it be time to shake up some negative employees? Are customers placing undue demands on you or your staff? Could it be time to cut them loose?
Cull your to do list
As a small business owner, you wear numerous hats. You’re the financial manager, the human resources administrator, the marketing guru, the customer relationship coordinator, the IT administrator and everything in between. This makes for a very long list of things to do, some of which you might not enjoy because you find them mundane or you are not skilled at them. Cut down your task list and delegate to competent staff or outsourced specialists. Focus on what you are good at and what you most enjoy doing. If you can avoid getting bogged down by low value tasks that somebody else could be doing while you focus on higher value activities, it can go a long way to rekindling your interest in your business.
Regain your focus
You should always be focus. Your focus may shift from time to time, but you cannot lose sight of your overall objective or goal. Too many business owners try to be all things to everyone by servicing to many customers, over diversifying their offering and trying to do too much. Define your core business, understand your core customers and focus on what you are good at.
Set the scene
Spruce up your workspace, streamline processes and efficiencies, and invest in the tools and equipment that you need to make life easier and more pleasurable. If you are constantly struggling with technology issues, admin challenges or equipment, you will feel frustrated and dissatisfied. You could even buy something that is not strictly necessary but would make life at work so much better – a cappuccino machine or a new piece of software to streamline some of your processes. Create an environment that will make you love going to work every day.
Create a great working environment
When your employees are happy and enjoy coming to work, you will too. If staff morale is low, find ways to boost it. Create a fun and happy work environment. Ask your employees what you could do to make their working environment happier. Keep the lines of communication open. Have regular meetings and send out communication to share how the business is doing, what they have done to contribute to that. This will help your people to feel like they are part of the company’s bigger picture.
Invest in your personal development
You should be investing in your personal development otherwise you will feel like you are stagnating in your business. As your business grows and evolves, so will your skills and development needs. Lifelong learning and development are key to long term success – and avoiding stagnation. Learning new skills is empowering and inspiring. Figure out what it is that you wish you knew more about. Sign up for online learning programmes, read or listen to books, attend seminars and go to workshops. Be excited about applying your newfound skills and ideas in your business.
If you are feeling stuck, like you have lost your passion and you don’t know where to start, sometimes a simple how to list like the one above might seem impossible. Before you throw in the towel consider getting a business coach to help you. A good business coach will know exactly where you should start and what you should do to get out your rut, reignite your passion and help you regain your focus so that you can love what you do again.
Don’t stop there, just like in sport a good coach is there to help you strengthen your game, stretch your thinking and achieve your goals so that you can get to the point where running your business seems effortless and rewarding.
If you are serious about reigniting your passion for your business an ActionCOACH business coach could help you. Contact us below to find out how we can help you fall in love with your business again.